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Art Fairs 101: Marketing and Sales

Getting the most out of your art fair experience.

Marketing and Selling at the Art Fair

Getting people in the door,

Getting the right people in the door,

Getting the right people in the door to buy your art.

It doesn't matter how fabulous your art and booth are if no one comes to the show, you will have no chance of selling it.

This course will talk about what you should be doing to help get people in the door and once they're in the door, how to make a sale.


Here's what's included in this course:

Art shows who have mastered the marketing plan

Check out this great video done by Superfine! Art Fair.

This video was used to promote our successful masquerade ball on opening night and to drive traffic to the rest of the show dates.


What you should be doing to drive traffic to the show

Check out this social media badge supplied to artists by The Other Art Fair.


Artists were provided with this branding centric promotional badge to use on our social media outlets and contact lists to drive traffic to the show.


How to make a


The crucial follow-up

Your Instructor


JJ Galloway
JJ Galloway

Jill J (aka JJ) Galloway is a full-time artist with over 20 years fine art business experience. Having graduated from college with a dual degree in Fine Art and Marketing, JJ spent the first 10 years of her career in various areas of the marketing and public relations sectors. JJ Galloway Studio is an established fine art business with originals in collections around the world and multiple licensing contracts. She has participated in over 15 different art fairs across the USA. When she isn't in her studio or at an art fair, JJ can be found working for the Smithsonian's National Portrait Gallery where she oversees many of their fine art teaching programs.


Course Curriculum


  Welcome!
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!